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Media Business Models: Breaking the Traditional Value Chain
Zilles, Klaus ; Cuenca, Joan (Author)
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Peter Lang Inc., International Academic Publi
· Hardcover
Media Business Models: Breaking the Traditional Value Chain - Zilles, Klaus ; Cuenca, Joan
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Synopsis "Media Business Models: Breaking the Traditional Value Chain"
This volume addresses questions and explores scenarios, phenomena, and developments which point to new configurations arising from new media business models, innovative ways in which media practitioners engage their audiences, intercontinental media phenomena, user-generated content, and the general disconnect between print and online media paradigms.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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