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mexican americans and the mass media
Bradley S. Greenberg
(Author)
·
Michael K. Burgoon
(Author)
·
Judee Burgoon
(Author)
·
Ablex Publishing Corporation
· Hardcover
mexican americans and the mass media - Greenberg, Bradley S. ; Burgoon, Michael K. ; Burgoon, Judee
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Origin: U.S.A.
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Wednesday, July 10.
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Synopsis "mexican americans and the mass media"
This book reports in detail the procedures and findings of project CASA (Communication and Spanish-Speaking Americans)--the most comprehensive, programmatic esearch effort to focus on Mexican-Americans and mass media. Media usage, access, credibility, gratifications, sources of information, and content preferences about a variety of media (from TV to comic books) were accessed. Focus group interviews with hispanic community leaders and with local newspaper publishers were also conducted, in addition to content and readability analyses of the local daily newspaper portrayals of Hispanics.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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