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Nation Branding in Europe (Routledge Focus on Nation Branding)
João Freire (Editor) (Author)
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Routledge
· Paperback
Nation Branding in Europe (Routledge Focus on Nation Branding) - João Freire (Editor)
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Synopsis "Nation Branding in Europe (Routledge Focus on Nation Branding)"
This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally. Each chapter focuses on a specific European country, selected from a cross-section of countries to provide a breadth of cases from across the continent.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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