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Neuro-Advertising: Brain-Friendly Advertising for More Success in Your Market
Elke Schwarz
(Author)
·
Springer
· Paperback
Neuro-Advertising: Brain-Friendly Advertising for More Success in Your Market - Schwarz, Elke
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Synopsis "Neuro-Advertising: Brain-Friendly Advertising for More Success in Your Market"
Increase marketing impact with the right advertising Introduces a novel measurement and analysis tool based on neuroscience Shows how marketing spend can be used effectively
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The book is written in English.
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