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portada Never say Die: The Myth and Marketing of the new old age
Type
Physical Book
Publisher
Year
2012
Language
English
Pages
332
Format
Paperback
ISBN
0307456285
ISBN13
9780307456281

Never say Die: The Myth and Marketing of the new old age

Susan Jacoby (Author) · Vintage Books · Paperback

Never say Die: The Myth and Marketing of the new old age - Susan Jacoby

Physical Book

£ 18.63

  • Condition: New
Origin: U.S.A. (Import costs included in the price)
It will be shipped from our warehouse between Monday, June 17 and Wednesday, July 03.
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Synopsis "Never say Die: The Myth and Marketing of the new old age"

In Never Say Die, Susan Jacoby delivers a brave, impassioned, and exceptionally important wake-up call to Americans who have long been deluded by the dangerous myth that a radically new old age awaits the huge baby boom generation.  Combining historical, social, and economic analysis with personal experiences of love and loss, Jacoby unmasks the fallacies promoted by twenty-first-century hucksters of longevity, and reveals the hazards of the magical thinking that prevents us from facing the genuine battles of growing old. Never Say Die speaks to Americans, whatever their age, who draw courage and hope from facing reality instead of embracing platitudes and delusions, and who want to grow old with dignity and purpose. It is a life-affirming and powerful message that has never been more relevant.

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The book is written in English.
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