Name: nonprofit strategic positioning: decide where to be, plan what to do
Price: 56.97 GBP
Availability: InStock
Author: thomas a. mclaughlin
ISBN: 9780471717492

portada nonprofit strategic positioning: decide where to be, plan what to do

Type

Physical Book

Publisher

wiley

Author

thomas a. mclaughlin

Pages

272.00

ISBN

0471717495

ISBN13

9780471717492

Synopsis "nonprofit strategic positioning: decide where to be, plan what to do"

nonprofit strategic positioning: decide where to be, plan what to do will be the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise. this book will take the reader on a stimulating journey through nonprofit strategy development and implementation. it will be timely in its publication because by then the nonprofit sector will have reached a turning point where the need to be more business-like will be undeniable, and the continuing retreat of the public sector will have left even wider gaps in services that nonprofits will be asked to fill.