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portada Nuevas Formas Publicitarias: Patrocinio, Product Placement, Publicidad en Internet (Manuales) (in Spanish)
Type
Physical Book
Author
Publisher
Year
2007
Language
Spanish
Pages
169
Format
Paperback
ISBN
8474967708
ISBN13
9788474967708
Edition No.
3
Categories

Nuevas Formas Publicitarias: Patrocinio, Product Placement, Publicidad en Internet (Manuales) (in Spanish)

Encarnación Serrano Ramos (Author) · Servicio De Publicaciones Y Divulgación Científica De La Universidad De Málaga · Paperback

Nuevas Formas Publicitarias: Patrocinio, Product Placement, Publicidad en Internet (Manuales) (in Spanish) - Alfonso Méndiz Noguero

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Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Wednesday, June 26 and Friday, July 05.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

£ 24.03

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Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Monday, June 17 and Wednesday, June 26.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

Synopsis "Nuevas Formas Publicitarias: Patrocinio, Product Placement, Publicidad en Internet (Manuales) (in Spanish)"

El rasgo más característico de la publicidad europea actual es el creciente predominio de la publicidad 'bellow the line': todas aquellas formas publicitarias que llegan hasta el público al margen de los medios de comunicación. Lo verdaderamente decisivo en la publicidad más reciente ha sido la aparición de algunas 'nuevas formas publicitarias' que han transformado decisivamente el actual concepto del 'bellow the line'. Ha sido justamente la percepción de esta nueva y pujante realidad publicitaria, lo que ha motivado la redacción de este libro. Se trata de un manual que aspira a resumir los principales aspectos de estas nuevas formas de comunicación comercial.

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The book is written in Español.

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