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Online Fundraisers: Targeted Planning and Successful Implementation
Sonja Harken
(Author)
·
Martin Hodsman
(Author)
·
Springer
· Paperback
Online Fundraisers: Targeted Planning and Successful Implementation - Harken, Sonja ; Hodsman, Martin
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Synopsis "Online Fundraisers: Targeted Planning and Successful Implementation"
This book is intended as a practical guide for (online) fundraisers who would like to implement online fundraising in their organization or are already working with it and would like to expand their knowledge. Numerous best practice examples and empirical findings from an underlying study explain the various management and marketing aspects of the fundraising product. Which distribution and communication channels are suitable? How can the different target groups be addressed precisely? How can initiators and campaign donors be bound for further campaigns? These and other questions are answered comprehensively.A "need to read" for all fundraisers, fundraising organizations, and NPOs looking to conduct online fundraisers!
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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