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Persuasion in Advertising
John O'shaugnessy Nicholas O'shaughnessy (Author)
·
Routledge
· Hardcover
Persuasion in Advertising - John O'shaugnessy Nicholas O'shaughnessy
£ 166.50
£ 185.00
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Synopsis "Persuasion in Advertising"
A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain advertising theories and set out strategies for adoption.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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