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Positioning Services in Competitive Markets
Jochen Wirtz (Author)
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Ws Professional
· Paperback
Positioning Services in Competitive Markets - Jochen Wirtz
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Thursday, June 20 and
Monday, July 08.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Positioning Services in Competitive Markets"
What makes consumers or institutional buyers select, and remain loyal to, one service provider over another? Without knowing which product features are of specific interest to customers, it is hard for managers to develop an appropriate strategy. As competition intensifies in the service sector, it is becoming more important for service organizations to differentiate their products in ways meaningful to customers. Positioning Services in Competitive Markets is the second volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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