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Pricing: The New Frontier
Gábor Rekettye
(Author)
·
Jonathan Liu
(Author)
·
Transnational Press London
· Paperback
Pricing: The New Frontier - Rekettye, Gábor ; Liu, Jonathan
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Origin: U.S.A.
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Synopsis "Pricing: The New Frontier"
PRICING The New Frontier by Gábor REKETTYE and Jonathan LIU underlines the importance of pricing and price management is growing all over the world, primarily due to the turbulent economic situation, accelerating technological development, the saturation of markets and the globalization of competition. All these trends affect the achievement of company objectives, place prices, pricing and price management in a context that differs greatly from what has been known before. At a time when almost continuous change is disrupting nearly all industries and the internet is putting ever more power in the hands of the customer, a book that treats pricing with substance and foresight is a welcome addition to the market. - John R. Schermerhorn, Jr., O'Bleness Professor Emeritus, Ohio University, United States
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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