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Product Customization
Lars Hvam; Niels Henrik Mortensen; Jesper Riis (Author)
·
Springer
· Hardcover
Product Customization - Lars Hvam; Niels Henrik Mortensen; Jesper Riis
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Synopsis "Product Customization"
For the majority of industrial companies, customizing products and services is among the most critical means to deliver true customer value and achieve superior competitive advantage. This book presents an operational procedure for the design of product configuration systems in industrial companies. It is based on the experience gained from more than forty product configuration projects in companies providing customers with tailored products and services.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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