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Project 2000: The Rise and Fall of Oldsmobile Division of General Motors
Robert J. Horvath
(Author)
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Booksurge Publishing
· Paperback
Project 2000: The Rise and Fall of Oldsmobile Division of General Motors - Horvath, Robert J.
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Origin: U.S.A.
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Wednesday, July 03.
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Synopsis "Project 2000: The Rise and Fall of Oldsmobile Division of General Motors"
Using Oldsmobile's own description, "Project 2000," of its failed business strategy to sell what was once America's best-selling car only through large Wal-Mart style auto-malls, Bob Horvath tells his personal story as one of Olds' best salesmen as well as an Olds owner/dealer-operator, who was driven out of business by General Motors.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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