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Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job
Marlene S. Neill
(Author)
·
Amy Oliver Barnes
(Author)
·
Business Expert Press
· Paperback
Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job - Neill, Marlene S. ; Oliver Barnes, Amy
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Origin: U.S.A.
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Tuesday, July 23 and
Thursday, August 08.
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Synopsis "Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job"
Many senior public relations executives consider ethics counsel to be one of their core responsibilities. Raising ethical concerns to more senior leaders can be quite intimidating as "speaking truth to power" can have serious consequences for someone's career, so senior public relations executives have mastered the art of using less confrontational strategies. This book ranks and describes these various strategies with specific examples of how public relations executives have used them. The insights are based on nearly 150 in-depth interviews as well as survey research. Learn about the process of gaining influence and the mistakes to avoid when navigating internal politics. Many of the lessons are applicable to public relations counsel generally.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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