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Public Relations Planning, Research, and Measurement
Mark Hunter LaVigne
(Author)
·
Colin Babiuk
(Author)
·
Rock's Mills Press
· Paperback
Public Relations Planning, Research, and Measurement - LaVigne, Mark Hunter ; Babiuk, Colin
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Origin: U.S.A.
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Wednesday, July 10.
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Synopsis "Public Relations Planning, Research, and Measurement"
With contributions by Kim Blanchette and Colleen KillingsworthIntroduction by Daniel GrangerThis book was created to assist entry-level communicators in learning how to develop successful campaigns, as well as to provide more seasoned practitioners with a refresher on the elements of an effective communication plan. It covers: the creation of executive summaries using the RACE formula; research and analysis;the setting of goals and objectives;identification of target audiences and key messages;development of strategies, tactics, timelines, and budgets;effective use of human resources in a campaign; andevaluation of a campaign's outcome.Case studies of real-life campaigns round out this invaluable guidebook.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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