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Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations
Martin Eisend; Alfred Kuss (Author)
·
Springer
· Hardcover
Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations - Martin Eisend; Alfred Kuss
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Synopsis "Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations"
This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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