Share
Research Perspectives on Social Media Influencers and Brand Communication
Brandi Watkins
(Illustrated by)
·
Alisa Agozzino
(Contributions by)
·
Courtney A. Barclay
(Contributions by)
·
Lexington Books
· Hardcover
Research Perspectives on Social Media Influencers and Brand Communication - Watkins, Brandi ; Agozzino, Alisa ; Barclay, Courtney A.
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Monday, June 10 and
Wednesday, June 26.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Research Perspectives on Social Media Influencers and Brand Communication"
Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the internet have changed brand communication for both brands and consumers, focusing on the social media influencer as a brand communicator. As brands have noticed the rise of social media influencers as tastemakers and leaders in public opinion, they have increasingly begun to incorporate social media influencers into their brand communication strategies. Each chapter of this book represents a unique theoretical and methodological approach to examining the emergence and growing legitimacy of the social media influencer as a brand communicator from a variety of perspectives and contexts, discussing challenges and opportunities afforded to brands by social media influencers and providing an overview of the current research on the use of these branding approaches. Scholars of media studies, communication, and marketing will find this book particularly useful.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
✓ Producto agregado correctamente al carro, Ir a Pagar.
