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Retailing Management: Analysis, Planning and Control
David Walters (Author)
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Palgrave Macmillan
· Paperback
Retailing Management: Analysis, Planning and Control - David Walters
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Origin: U.S.A.
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Monday, June 24 and
Wednesday, July 10.
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Synopsis "Retailing Management: Analysis, Planning and Control"
The purpose of this book is to explore the implementation issues of strategic and operational retailing management decisions. It does so first by examining how the retail business functions and the structural influences on decision making. Retailing is a customer-led business. An understanding of customer decision making, influences and motivations are essential components. The book develops some alternative methods for making this a more effective activity. Resource allocation, costing and managing resource allocation to achieve corporate performance are essential activities in the implementation process. Recent developments in management accounting are introduced to facilitate decision making. A worked case study/example illustrates the concepts introduced.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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