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portada Retailing Management: Analysis, Planning and Control
Type
Physical Book
Year
1994
Language
English
Pages
345
Format
Paperback
ISBN13
9780333608067
Edition No.
1994

Retailing Management: Analysis, Planning and Control

David Walters (Author) · Palgrave Macmillan · Paperback

Retailing Management: Analysis, Planning and Control - David Walters

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£ 45.09

  • Condition: New
Origin: U.S.A. (Import costs included in the price)
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Synopsis "Retailing Management: Analysis, Planning and Control"

The purpose of this book is to explore the implementation issues of strategic and operational retailing management decisions. It does so first by examining how the retail business functions and the structural influences on decision making. Retailing is a customer-led business. An understanding of customer decision making, influences and motivations are essential components. The book develops some alternative methods for making this a more effective activity. Resource allocation, costing and managing resource allocation to achieve corporate performance are essential activities in the implementation process. Recent developments in management accounting are introduced to facilitate decision making. A worked case study/example illustrates the concepts introduced.

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