Share
Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project
Bernard Jullien
(Author)
·
Christophe Midler
(Author)
·
Yannick Lung
(Author)
·
Auerbach Publications
· Hardcover
Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project - Midler, Christophe ; Jullien, Bernard ; Lung, Yannick
£ 53.09
£ 58.99
You save: £ 5.90
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Monday, June 24 and
Thursday, June 27.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project"
The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
✓ Producto agregado correctamente al carro, Ir a Pagar.
