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portada Revenue Management: A Practical Pricing Perspective
Type
Physical Book
Year
2010
Language
English
Pages
273
Format
Hardcover
Weight
1.00
ISBN13
9780230241411
Edition No.
2011

Revenue Management: A Practical Pricing Perspective

Ian (Edt) Yeoman (Author) · Palgrave Macmillan · Hardcover

Revenue Management: A Practical Pricing Perspective - Ian (Edt) Yeoman

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£ 136.32

  • Condition: New
Origin: U.S.A. (Import costs included in the price)
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Synopsis "Revenue Management: A Practical Pricing Perspective"

Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.

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