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Sales Management: Shaping Future Sales Leaders- 3rd ed.
Jeff Tanner
(Author)
·
Robert Erffmeyer
(Author)
·
Andrea Dixon
(Author)
·
Wessex, Inc.
· Hardcover
Sales Management: Shaping Future Sales Leaders- 3rd ed. - Tanner, Jeff ; Erffmeyer, Robert ; Dixon, Andrea
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Thursday, June 20 and
Monday, July 08.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Sales Management: Shaping Future Sales Leaders- 3rd ed."
The emphasis of this textbook is on how sales management gets done. You will find contemporary materialsin the content and application exercises, such as in the end-of-chapter questions, role plays, caselets, andcases. We developed the instructor materials in such a way that they facilitate how instructors teach thecontent using various modes (e.g., face-to-face, online, or hybrid models). To reflect the textbook's new organization, we provided an overview of the sales function and the role it plays in a firm's overall strategy and discuss industry priorities (e.g., lead generation and cross-selling). We expanded our content related to B2B sales and discuss the different roles salespeople play within those channels. In addition to introducing traditional leadership approaches, we refocused Chapter 2 on leadership development early in one's career and introduced the emergent leadership approach.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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