Name: self-concept and consumer behaviour - a meta-analysis
Price: 73.30 GBP
Availability: InStock
Author: sabrina hegner
ISBN: 9783639003154

portada self-concept and consumer behaviour - a meta-analysis

Type

Physical Book

Publisher

vdm verlag dr. mueller e.k.

Author

sabrina hegner

Pages

208

ISBN

3639003152

ISBN13

9783639003154

self-concept and consumer behaviour - a meta-analysis

Sabrina Hegner (Author) · vdm verlag dr. mueller e.k. · Physical Book

New Book

£ 73.30

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Origin: Spain (Import costs included in the price)

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Synopsis "self-concept and consumer behaviour - a meta-analysis"

lots of studies have examined the relationship between consumer purchase decisions as a function of the match between the consumers self-image and perceived product image. this phenoímenon has been termed image congruence. based on the self-consist ...