Share
Selling and Sales Management
David Jobber; Geoffrey Lancaster; Kenneth Le Meunier-Fitzhugh (Author)
·
Pearson Education Limited
· Paperback
Selling and Sales Management - David Jobber; Geoffrey Lancaster; Kenneth Le Meunier-Fitzhugh
£ 83.88
£ 93.20
You save: £ 9.32
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Tuesday, May 28 and
Wednesday, May 29.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Selling and Sales Management"
Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management. New to this edition New case studies and practical exercises. Fully updated coverage of strategic selling and partnering. Expanded coverage of ethical issues. Enhanced discussion of the role of social media in selling. Expanded coverage of the management of sales.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.