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portada Series Temporales: Aplicaciones en el Marketing (in Spanish)
Type
Physical Book
Author
Publisher
Year
2010
Language
Spanish
Pages
80
Format
Paperback
ISBN
8473566513
ISBN13
9788473566513
Edition No.
1
Categories

Series Temporales: Aplicaciones en el Marketing (in Spanish)

Román Mínguez Salido (Author) · María del Carmen García Centeno (Author) · Esic Editorial · Paperback

Series Temporales: Aplicaciones en el Marketing (in Spanish) - Mínguez Salido Román / García Centeno Mª Carmen

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Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Wednesday, June 12 and Friday, June 21.
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Synopsis "Series Temporales: Aplicaciones en el Marketing (in Spanish)"

El contenido de este libro incorpora, por un lado, aspectos de la descomposición de series temporales en componentes de tendencia, estacionalidad e irregular y, por otro, desarrolla la metodología Box-Jenkins de series temporales incluyendo modelos ARIMA y funciones de transferencia. Se presentan aplicaciones de interés en el área cuantitativa de la investigación de mercados y el mundo empresarial. Introducción Descomposición de series temporales Modelización y predicción de series temporales: aplicaciones en el Marketing Alisados o smoothing Funciones de transferencia Bibliografía

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The book is written in Español.

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