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Shaping China's Global Imagination: Branding Nations at the World Expo (Palgrave Macmillan Series in Global Public Diplomacy)
Jian Wang (Author)
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Aiaa
· Hardcover
Shaping China's Global Imagination: Branding Nations at the World Expo (Palgrave Macmillan Series in Global Public Diplomacy) - Jian Wang
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Origin: U.S.A.
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Synopsis "Shaping China's Global Imagination: Branding Nations at the World Expo (Palgrave Macmillan Series in Global Public Diplomacy)"
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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