Name: Smoke Selling y El Retrato del Rey (in Spanish)
Price: 12.70 GBP
Availability: InStock
Author: Francisco Javier, Suso ; Suso, Javier
ISBN: 9788492452606

portada Smoke Selling y El Retrato del Rey (in Spanish)

Type

Physical Book

Author

Javier Suso Teixidor

Author

Suso Francisco Javier

Javier Suso

Publisher

Spanish Publishers

Year

2010

Language

Spanish

Pages

192

Format

Paperback

Dimensions

21.1 x 13.5 x 1.5 cm

Weight

0.25 kg.

ISBN

8492452609

ISBN13

9788492452606

Synopsis "Smoke Selling y El Retrato del Rey (in Spanish)"

No es novedad que las bases de la publicidad y el marketing, las ironicamente llamadas ""industria de la venta de humo"", estan siendo fuertemente sacudidas por las nuevas tecnologias. Lo que hasta ahora funcionaba ya no lo hara en el futuro. Se ha pasado de la era del producto, a la era de la marca, y la siguiente es la era del consumidor, cuyas reglas son poco claras, ya que nos enfrentamos a nuevas tecnologias que modificaran la forma de interactuar entre empresas y clientes. / The basis of advertising and marketing are being buffeted by new technologies. We are about to begin the era of the consumer whose rules are unclear, while we are faced with new technologies that will change the way companies and customers interact.

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Smoke Selling y El Retrato del Rey (in Spanish) - Francisco Javier, Suso ; Suso, Javier

Synopsis "Smoke Selling y El Retrato del Rey (in Spanish)"

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