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Social Marketing and Sustainable Development Goals (Sdgs): Case Studies for a Global Perspective
Galan-Ladero, M. Mercedes ; Alves, Helena M. (Author)
·
Springer
· Hardcover
Social Marketing and Sustainable Development Goals (Sdgs): Case Studies for a Global Perspective - Galan-Ladero, M. Mercedes ; Alves, Helena M.
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Synopsis "Social Marketing and Sustainable Development Goals (Sdgs): Case Studies for a Global Perspective"
This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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