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Social Media Marketing
Tracy L. Tuten (Author)
·
Sage Publications 2023-12-09, Los Angeles,
· Paperback
Social Media Marketing - Tracy L. Tuten
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Synopsis "Social Media Marketing"
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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