Share
Strategic Communication, Social Media and Democracy: The Challenge of the Digital Naturals (Routledge new Directions in pr & Communication Research)
W. Timothy Coombs Jesper Falkheimer Mats Heide Philip Young (Author)
·
Routledge
· Hardcover
Strategic Communication, Social Media and Democracy: The Challenge of the Digital Naturals (Routledge new Directions in pr & Communication Research) - W. Timothy Coombs Jesper Falkheimer Mats Heide Philip Young
£ 135.00
£ 150.00
You save: £ 15.00
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Thursday, June 13 and
Tuesday, June 18.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Strategic Communication, Social Media and Democracy: The Challenge of the Digital Naturals (Routledge new Directions in pr & Communication Research)"
Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy. Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far. This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
✓ Producto agregado correctamente al carro, Ir a Pagar.
