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Strategic Corporate Communication
Richard Stanton (Author)
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Palgrave
· Paperback
Strategic Corporate Communication - Richard Stanton
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Origin: U.S.A.
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Tuesday, July 16.
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Synopsis "Strategic Corporate Communication"
This textbook takes a refreshing approach to strategic corporate communication and provides students and practitioners with the tools needed to understand what make a successful communication strategy. It offers s a new way of understanding the way successful communication strategies are constructed and delivered. Using a unique 'reverse engineering' approach, it takes apart the components of corporate communication, examines the mechanics, then rebuilds the strategy for use by communication students and practitioners across a wide range of corporate entities including not-for-profit organisations.This textbook will be recommended reading for advanced undergraduate and postgraduate students studying PR, corporate or strategic communications, either within a business school or media studies department. The book will also appeal to students studying related topics including international relations and media studies, especially those wishing to work in a communications role for a corporate or not-for-profit organisation after university.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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