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Strategic Marketing Management: A Business Process Approach
Luiz Moutinho
(Author)
·
Geoff Southern
(Author)
·
Cengage Learning
· Paperback
Strategic Marketing Management: A Business Process Approach - Moutinho, Luiz ; Southern, Geoff
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Synopsis "Strategic Marketing Management: A Business Process Approach"
Adopting a process-based approach that draws heavily on Business Process Re-Engineering (BPR), this book integrates marketing with other aspects of management such as strategy, organizational theory, strategic financial management and management accounting.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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