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Strategic Plan for the Improvement of Business Management
Carlos Alberto Ríos Campos
(Author)
·
Janeth Leticia Mora Zapater
(Author)
·
Lear Scoth Wong Altamirano
(Author)
·
Our Knowledge Publishing
· Paperback
Strategic Plan for the Improvement of Business Management - Wong Altamirano, Lear Scoth ; Ríos Campos, Carlos Alberto ; Mora Zapater, Janeth Leticia
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Synopsis "Strategic Plan for the Improvement of Business Management"
In this research with the title "Strategic plan for the improvement of business management of a company in Peru", the objective of this research is to propose whether a strategic plan will improve business management.The research was carried out through a descriptive - propositional design, given the business situation, the importance of planning and being strategic in the face of market competition, a questionnaire applied to a random sample of the company's workers was used. The instrument consists of 33 items divided into seven dimensions, three of strategic planning: Formulation - Planning, Implementation - Management and Evaluation - Control; and four commercial administrations: Identification, Organization, Execution and Control, categorized by the Likert scale. The reliability of the instrument was determined by Cronbach's alpha which yielded a result of 0.95.
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The book is written in English.
The binding of this edition is Paperback.
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