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Strategy Consulting (Elements in Business Strategy)
Jeroen Kraaijenbrink
(Author)
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Cambridge University Press
· Paperback
Strategy Consulting (Elements in Business Strategy) - Kraaijenbrink, Jeroen
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Origin: U.S.A.
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Synopsis "Strategy Consulting (Elements in Business Strategy)"
Strategy consulting is one of the most highly respected and at the same time deeply detested jobs on this planet. Despite all the attention and controversy, though, there is surprisingly little written about it specifically. To address this void, this Element provides a comprehensive overview of this fascinating and emerging profession. Relying on existing research and the author's practical experience, it describes what strategy consulting is, where it comes from, how to effectively practice it and where to take it into the future. Taking the position of the individual strategy consultant, it offers an insightful perspective that is useful for scholars, students, consultants and clients of strategy consulting. In doing so it moves away from the dominant corporate practice of analytical strategy consulting. Instead, it offers an idealized whole-brain and whole-person view on what strategy consulting could and should be like in order to fully live up its promise as a profession contributing to society.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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