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Technology and Workflows for Multiple Channel Content Distribution: Infrastructure Implementation Strategies for Converged Production
Philip Cianci
(Author)
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Routledge
· Hardcover
Technology and Workflows for Multiple Channel Content Distribution: Infrastructure Implementation Strategies for Converged Production - Cianci, Philip
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Synopsis "Technology and Workflows for Multiple Channel Content Distribution: Infrastructure Implementation Strategies for Converged Production"
This book addresses the emergence of multi-channel broadcasting. Televisions, PCs, handheld and mobile reception devices now all receive content hat was once solely distributed by broadcast TV. No book currently on the market addresses the production infrastructure necessary to efficiently produce content for multi-channel delivery to a variety of reception platforms/devices. Readers will acquire an overview of not just the technology, but processes that impact the creative process and new cross-platform advertising sale/buy model.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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