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Technology Roadmapping for Strategy and Innovation: Charting the Route to Success
Moehrle Martin,Isenmann Ralf,Phaal Robert (Author)
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Springer
· Paperback
Technology Roadmapping for Strategy and Innovation: Charting the Route to Success - Moehrle Martin,Isenmann Ralf,Phaal Robert
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Synopsis "Technology Roadmapping for Strategy and Innovation: Charting the Route to Success"
Technology roadmapping is a significant method to help companies gain orientation concerning future challenges. This work contains a description of technology roadmapping in four major parts, providing expert knowledge on framing/embedding of technology roadmapping, processes of technology roadmapping, implementing technology roadmapping and linking technology roadmapping to other instruments of strategic planning. The book provides a comprehensive survey of technology roadmapping since it contains papers by leading European, American and Asian experts, provides orientation regarding different methods of technology roadmapping and their interconnections, supplies readers with a compilation of the most important submethods, and embeds and links technology roadmapping in the framework of management research. This book aims at becoming the leading compendium on technology roadmapping.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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