Name: The art of Innovation: Lessons in Creativity From Ideo, America's Leading Design Firm
Price: 9.89 GBP
Availability: InStock
Author: Tom Kelley
ISBN: 9781781256145

portada The art of Innovation: Lessons in Creativity From Ideo, America's Leading Design Firm

Type

Physical Book

Publisher

Profile Books

Author

Tom Kelley

Synopsis "The art of Innovation: Lessons in Creativity From Ideo, America's Leading Design Firm"

There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit. Kelley shows how teams:-Research and immerse themselves in every possible aspect of a new product or service-Examine each product from the perspective of clients, consumers and other critical audiences-Brainstorm best when they are focussed, being physical and having funThe Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries.