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The Belief Economy: How to Give a Damn, Stop Selling, and Create Buy-In
David Baldwin
(Author)
·
Lioncrest Publishing
· Hardcover
The Belief Economy: How to Give a Damn, Stop Selling, and Create Buy-In - Baldwin, David
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Origin: U.S.A.
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Monday, June 17 and
Wednesday, July 03.
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Synopsis "The Belief Economy: How to Give a Damn, Stop Selling, and Create Buy-In"
Selling isn't just about simple persuasion anymore. It's about giving a damn and taking a stand. To reach the next generation of customers, your brand has the potential to address people's beliefs, concerns, and solve real-life problems, both big and small. The Belief Economy lays the foundation you'll need to connect powerfully and passionately with growing, socially committed audiences. Over the next four to six decades, Millennials and Gen Zs will control and influence trillions of dollars of our economy per year. The companies they patronize will be those with a strong stated, consistent, authentic stand. The Belief Economy can help you identify, develop, and sell the authentic core values that will transform your brand into a "belief-driven brand" and elevate it above the competition. The age of capitalism with a conscience is now. Here is your essential guide to staying ahead of the curve and gaining a competitive edge--while making a profound and positive impact on our world.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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