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portada The Competitive Strength of European, Japanese, and U. St Suppliers on Asean Markets
Type
Physical Book
Publisher
Author
Language
English
Pages
130
Format
Hardcover
ISBN13
9780367290993
Edition No.
1

The Competitive Strength of European, Japanese, and U. St Suppliers on Asean Markets

Ulrich Hiemenz; Rolf J Langhammer; Jamuna P Agarwal; Martin Gross (Author) · Routledge · Hardcover

The Competitive Strength of European, Japanese, and U. St Suppliers on Asean Markets - Ulrich Hiemenz; Rolf J Langhammer; Jamuna P Agarwal; Martin Gross

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Synopsis "The Competitive Strength of European, Japanese, and U. St Suppliers on Asean Markets"

Originally published in 1987. This study evaluates micro- and macroeconomic determinants for the export performance of European suppliers to the markets of the Association of Southeast Asian Nations (ASEAN). By comparing marketing strategies and the respective economic environment of suppliers from ElH"ope, Japan, and the U S - the major exporter

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