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portada The Content Analysis Guid
Type
Physical Book
Year
2016
Language
English
Pages
456
Format
Paperback
ISBN
1412979471
ISBN13
9781412979474

The Content Analysis Guid

Kimberly A. Neuendorf (Author) · Sage Publications (Ca) · Paperback

The Content Analysis Guid - Kimberly A. Neuendorf

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Synopsis "The Content Analysis Guid"

Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf draws on examples from across numerous disciplines to clarify the complicated aspects of content analysis through step-by-step instruction and practical advice. Throughout the book, the author also describes a wide range of innovative content analysis projects from both academia and commercial research that provide readers with a deeper understanding of the research process and its many real-world applications.

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