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The Customer Copernicus: How to be Customer-Led
Charlie Dawson; SeÁN Meehan (Author)
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Routledge
· Paperback
The Customer Copernicus: How to be Customer-Led - Charlie Dawson; SeÁN Meehan
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Synopsis "The Customer Copernicus: How to be Customer-Led"
Some companies are great for customers - not only do they care but they change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They make things easier and improve what really matters - obvious, surely? They have also enjoyed huge business success, growing and making plenty of money. The Customer Copernicus answers the question that follows - if it's obvious and attractive why is it so rare? And then it answers a second question, because Tesco, O2 and Wells Fargo were like this once. Why, having mastered it, would you ever stop? Because all three did, and two ended up in court. The Customer Copernicus explains how to become and how to stay customer-led. Essential reading for leaders and teams who want their organisations to stay competitive by developing a more purposeful and innovative culture.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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