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portada The Emperor's old Groove: Decolonizing Disney's Magic Kingdom
Type
Physical Book
Publisher
Author
Year
2003
Language
English
Pages
203
Format
Paperback
Weight
0.65
ISBN
0820463639
ISBN13
9780820463636
Edition No.
1
Categories

The Emperor's old Groove: Decolonizing Disney's Magic Kingdom

Brenda (Edt) Ayres (Author) · Peter Lang Publishing Inc · Paperback

The Emperor's old Groove: Decolonizing Disney's Magic Kingdom - brenda (edt) ayres

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Origin: U.S.A. (Import costs included in the price)
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Synopsis "The Emperor's old Groove: Decolonizing Disney's Magic Kingdom"

Disney's attempt to validate multicultural diversity may appear to be a worthy, even admirable, endeavor. However, the contributors of this book argue that the Disney company's version of multiculturalism is really the same «old groove» - a surreptitious colonizing force that manipulates the psychological, cultural, and political identities of consumers, predominantly children. Demystifying the mechanisms and ideals through which Disney manages public values and expands its empire of illusory American culture, The Emperor's Old Groove interrogates animation role models that perpetuate insidious racial, cultural, and gender stereotypes.

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