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The Hard Sell: The Tricks of Political Advertising
Dee Dee
(Author)
·
Melbourne University
· Paperback
The Hard Sell: The Tricks of Political Advertising - Dee, Dee
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Origin: U.S.A.
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Thursday, August 08.
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Synopsis "The Hard Sell: The Tricks of Political Advertising"
In The Hard Sell, creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories from her own recent Federal and State campaigns, she gives us fascinating industry insight into: - How political ads are designed to work;- Who are they designed to work on; - How we pay for them; - Why we make so many negative ads; - How personal is too personal; - How spin works, particularly in an election campaigns; - How to make messages cut through the cynicism; - How politicians use journos who use politicians who use journos; - The gendered nature of it all; - And finally, what happens when it all turns to sh*t!Dee is candid about the tricks of the trade and the lessons that can be learnt.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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