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portada The Idea Writers: Copywriting in a new Media and Marketing Era
Type
Physical Book
Year
2010
Language
English
Pages
208
Format
Paperback
Dimensions
23.4 x 15.4 x 1.5 cm
Weight
0.26 kg.
ISBN
9780230613881
ISBN13
9780230613881
Edition No.
2010
Categories

The Idea Writers: Copywriting in a new Media and Marketing Era

T. Iezzi (Author) · N. N/A (Author) · Palgrave MacMillan · Paperback

The Idea Writers: Copywriting in a new Media and Marketing Era - Iezzi, T. ; N/A, N.

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Synopsis "The Idea Writers: Copywriting in a new Media and Marketing Era"

The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

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