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portada The Inside Scoop
Type
Physical Book
Year
1995
Language
English
Pages
272
Format
Paperback
Weight
1
ISBN
0517883708
ISBN13
9780517883709
Edition No.
1

The Inside Scoop

Fred Lager (Author) · Random House Usa Inc · Paperback

The Inside Scoop - Fred Lager

New Book

£ 22.96

  • Condition: New
Origin: U.S.A. (Import costs included in the price)
It will be shipped from our warehouse between Friday, June 07 and Tuesday, June 25.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

Synopsis "The Inside Scoop"

"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.

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