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portada The Lettuce Diaries: How a Frenchman Found Gold Growing Vegetables in China
Type
Physical Book
Year
2021
Language
English
Pages
384
Format
Paperback
ISBN13
9789888552894

The Lettuce Diaries: How a Frenchman Found Gold Growing Vegetables in China

Xavier Naville (Author) · Earnshaw Books Ltd · Paperback

The Lettuce Diaries: How a Frenchman Found Gold Growing Vegetables in China - Xavier Naville

New Book

£ 22.41

  • Condition: New
Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Thursday, June 13 and Monday, June 24.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

Synopsis "The Lettuce Diaries: How a Frenchman Found Gold Growing Vegetables in China"

A snobbish French executive arrives in Shanghai with his expensive shoes and ties, expecting a short career-boosting posting before returning to Paris. Instead, he ends up deep in China's manure-soaked fields, buying and selling vegetables, all because he has convinced himself that he can singlehandedly drag Chinese agriculture into the 21st Century. It didn't work out as he planned. The Lettuce Diaries is a revealing and humorous memoir of entrepreneurship, doubling as a primer for all seeking to do business in China, and explaining things the French executive, Xavier Naville, only learned the hard way - like humility and listening to people, and how the Chinese economy is both totally different and a huge opportunity.

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The book is written in English.
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