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portada The Market Research and Insight Yearbook: Transforming Evidence Into Impact
Type
Physical Book
Publisher
Year
2016
Language
English
Pages
208
Format
Hardcover
ISBN13
9780749478339
Edition No.
1

The Market Research and Insight Yearbook: Transforming Evidence Into Impact

The Market Research Society (Author) · Kogan Page · Hardcover

The Market Research and Insight Yearbook: Transforming Evidence Into Impact - The Market Research Society

New Book

£ 62.32

  • Condition: New
Origin: U.S.A. (Import costs included in the price)
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Synopsis "The Market Research and Insight Yearbook: Transforming Evidence Into Impact"

It is an exciting time to be a market researcher: new technologies and tools are constantly being developed and a wide range of methodologies are now available.  With all these resources to choose from, companies of all sizes are using market research insights to change and positively influence their marketing plan's return on investment. Each company featured in The Market Research and Insight Yearbook not only tells a story, but also challenges how to think about market research.  By showcasing excellence, innovative methodology, and remarkable results, this book provides a unique insight into market research in practice.

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