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The Marketing of Children's Toys: Critical Perspectives on Children's Consumer Culture
Hains, Rebecca C. ; Jennings, Nancy A. (Author)
·
Palgrave MacMillan
· Paperback
The Marketing of Children's Toys: Critical Perspectives on Children's Consumer Culture - Hains, Rebecca C. ; Jennings, Nancy A.
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Origin: U.S.A.
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Synopsis "The Marketing of Children's Toys: Critical Perspectives on Children's Consumer Culture"
This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children's toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys' cultural significance and their roles in children's lives, as well as the industry's economic importance. Discourses surrounding toys--including who certain toys are meant for and what various toys and brands can signify about their owners' identities--have implications for our understandings of adults' expectations of children and of broader societal norms into which children are being socialized.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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