The Patient Equation: The Data-Driven Future of Precision Medicine and the Business of Health Care
Synopsis "The Patient Equation: The Data-Driven Future of Precision Medicine and the Business of Health Care"
How the data revolution is transforming biotech and healthcare—and why you can’t afford to let it pass you by We are living through a time when the digitization of health and medicine is becoming a reality, with new abilities to improve outcomes for patients as well as the efficiency and success of the organizations that serve them. In The Patient Equation, Glen de Vries presents the history and current state of life sciences and healthcare as well as crucial insights and strategies to help scientists, physicians, executives, and patients survive and thrive in the current disruptive, tech-driven landscape. The biggest challenge facing biotech, pharma, and medical device companies today is how to integrate new knowledge, new data, and new technologies to get the right treatments to the right patients at precisely the right times. This book shows you how to meet that challenge and embrace the data revolution. Drawing on the fascinating stories of businesses and individuals that are already making inroads—from a fertility-tracking bracelet changing the game for couples looking to get pregnant, to an entrepreneur reinventing the treatment of diabetes, to Medidata’s own work bringing clinical trials into the 21st century—de Vries shares the breakthroughs, approaches, and practical business techniques that allow companies to stay ahead of the curve and to deliver solutions faster, cheaper, and more successfully—while still upholding the principles of traditional therapeutic medicine. How one rare disease is leading the way for new approaches to understanding precision medicine What it means to build robust, effective disease management platforms Why value-based reimbursement is changing the business of life sciences How the right alignment of incentives will improve outcomes at every stage of the patient journey Whether you’re a scientist, physician, or executive, you can’t afford to let the data revolution pass you by: understand the landscape with this must-read roadmap for success—and see how you can change the future of healthcare for the better.
