Share
The Rise of Blockchain Applications in Customer Experience
Majeed, Mohammed ; Ofori, Kwame Simpe ; Amoako, George Kofi (Author)
·
IGI Global
· Paperback
The Rise of Blockchain Applications in Customer Experience - Majeed, Mohammed ; Ofori, Kwame Simpe ; Amoako, George Kofi
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Thursday, June 20 and
Monday, July 08.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "The Rise of Blockchain Applications in Customer Experience"
Blockchain is a groundbreaking technology that is altering supply chain management and has tremendous ramifications for many businesses. There have been several scholarly publications dedicated to investigating how distributed ledger technology will affect companies and industries. However, present research efforts lack an explanation of what blockchain technology entails for the greatest stakeholder of these organizations and industries: consumers. The Rise of Blockchain Applications in Customer Experience provides an overview of how blockchain influences consumers and considers the key characteristics of blockchain models for institutional success. Covering key topics such as online customer experiences, customer satisfaction, and consumer behavior, this premier reference source is ideal for business owners, managers, policymakers, scholars, researchers, academicians, practitioners, instructors, and students.
