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portada The Routledge Companion to Corporate Branding
Type
Physical Book
Publisher
Language
English
Pages
534
Format
Paperback
ISBN13
9781032252599
Edition No.
1

The Routledge Companion to Corporate Branding

Oriol Iglesias (Editor) Nicholas Ind (Editor) Majken Schultz (Editor) (Author) · Routledge · Paperback

The Routledge Companion to Corporate Branding - Oriol Iglesias (Editor) Nicholas Ind (Editor) Majken Schultz (Editor)

Physical Book

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Synopsis "The Routledge Companion to Corporate Branding"

This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature.

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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.

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